FOR IMMEDIATE RELEASE:

The Addiction Solution

Unraveling the Mysteries of Addiction through Cutting-Edge Brain Science

By David Kipper, MD and Steven Whitney

‘This book is long overdue! I have worked with Dr. Kipper using his unique approach with numerous patients over the past two decades and have seen success where traditional treatment programs have failed. The Addiction Solution is a must-read for anyone battling alcoholism or other drug addiction, whether the addict or the affected family member.

Danny Kopels, CADC II, ICADC, certified alcohol and drug Counselor

‘Readable, understandable, and a guiding light for those seeking a path out of the darkness of addiction.’

Harland S. Winter, M.D., Harvard Medical School and Massachusetts General Hospital

FACT: Over 100 million Americans suffer from some form of addiction (alcohol, cigarettes, prescription drugs, illegal drugs or behavioral issue such as overeating or gambling).

FACT: For decades, addiction has been viewed and treated as a social and behavioral illness, afflicting people of ‘weak’ character or ‘bad’ moral fiber.

FACT: Close to 90 percent of addicts return to substance abuse within a year of receiving treatment.

FACT: Traditional treatment is not working and it’s time for a new approach.

For the millions who suffer from addiction, and the millions more who want to understand why their loved ones just can’t stop, comes the groundbreaking new book, THE ADDICTION SOLUTION: Unraveling the Mysteries of Addiction Through Cutting-Edge Brain Science (Rodale Books; Hardcover; $25.99; November 9 2010; 304 pages with 25 black-and-white illustrations), by celebrity addiction specialist Dr. David Kipper.

In THE ADDICTION SOLUTION, Dr. Kipper reveals the recent breakthroughs in genetic technology that have enabled doctors, for the first time, to correctly diagnosis the disease and prove that addiction is an inherited, neuro-chemical disease originating in brain chemistry, determined by genetics, and triggered by stress.

In the book Dr. Kipper identifies the connection between brain chemistry imbalance and the type of substances users are drawn to. Kipper reveals how the drugs actually choose the user‘based on the brain’s need to regain a balanced chemistry. Complete with an overview of the types of addiction and causes of addiction, THE ADDICTION SOLUTION is written in an easy-to-follow language so the reader can fully understand how this new thinking can be applied to treating addiction and how Dr. Kipper’s empowering personalized recovery program works in practice.  The authors draw on composite case histories to illustrate how the innovative program works by tailoring treatment to individual neuron-chemical imbalances and their attendant addictions in order to reach successful, sustainable outcomes.

THE ADDICTION SOLUTION is a must-read for the millions of Americans who want to be free from the cycle of addiction, for their loved ones who want to better understand and help it, and for anyone who wants to learn more about this groundbreaking new paradigm shift in the treatment of addiction.

About the Authors:

DAVID KIPPER, MD, practices internal medicine in Beverly Hills and has treated addictive disorders for more than 20 years. He has appeared on The Today Show and contributes to The Huffington Post. He lives in Los Angeles.

STEVEN WHITNEY, a former addict, has published five books. He co-authored the international best-selling, non-fiction book, It’s Your Body: A Woman’s Guide to Gynecology, translated into 17 languages. His thriller ‘Singled Out’ was a national best-seller.

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